Walmart Marketplace
Ready for Walmart before you apply.
Walmart reviews every seller. We help you get your business, catalog and fulfillment in order, then list your items, set up Walmart Fulfillment Services and run ads.
Approval is always up to Walmart.
What we do
Four parts of a Walmart launch.
Before you apply
Application readiness
We help you gather what Walmart typically asks for, review your catalog and fulfillment plan, and prepare a clear, complete application.
Once approved
Item setup and listings
Titles, key features, descriptions, images and attributes filled in completely, with product IDs matched correctly, so items publish and shoppers can compare.
Fulfillment
Walmart Fulfillment Services
Deciding which items to send to WFS, preparing inbound shipments and planning restocks, so Walmart can store, pack and ship those orders for you.
Growth
Walmart Connect ads
Sponsored ads through Walmart Connect for the items most likely to sell, with budgets you set and reporting you can follow.
Before you apply
What to prepare for Walmart.
Walmart sets and updates its own requirements. These are the areas sellers are typically asked about, and where we help you get organized.
Your business
- Legal business name and address
- Tax ID and tax forms
- A contact who can answer Walmart's questions
- Your history selling online, if you have one
Your catalog
- Product IDs (GTINs, such as UPCs) for your items
- Accurate titles, specs and variants
- Clear photos that meet Walmart's image guidelines
- Prices in line with where else you sell
Your operations
- Shipping speeds you can reliably meet
- A clear returns policy
- Someone to answer customer messages promptly
- Inventory counts you can keep accurate
Fulfillment
Ship it yourself, or let Walmart do it.
Both work. The right choice depends on your products and how you run your business today, and many sellers use a mix.
Ship it yourself
Who stores inventory
You, or a fulfillment partner you choose
Who packs and ships
You or your partner
Who handles returns
You, following Walmart's return policies
Often a fit for
Bulky, custom or slower-selling items
What to plan for
Meeting Walmart's shipping and tracking standards
Walmart Fulfillment Services
Who stores inventory
Walmart's fulfillment centers
Who packs and ships
Walmart
Who handles returns
Walmart, for WFS orders
Often a fit for
Steady sellers that meet WFS requirements
What to plan for
WFS fees, inbound shipments and restock timing
How it works
From readiness check to first order.
- 01
Readiness check
We review your business details, catalog and fulfillment against what Walmart typically asks for.
- 02
Apply
You submit the application with everything organized. Walmart reviews it and decides.
- 03
Set up and list
Once approved, we help set up shipping, returns and account settings, then publish your items.
- 04
Grow
WFS, Walmart Connect ads and listing improvements, based on what sells.
An honest note about Walmart
Walmart holds sellers to performance standards, like shipping on time with valid tracking and responding to customers promptly. We set up your operations to meet them, but approval and account decisions are always Walmart's, and we never promise approval, rankings or sales.
Questions
What sellers ask about Walmart.
Is Walmart Marketplace invite-only?
No, but every seller goes through an application and review. Walmart looks at things like your business details, your catalog and how you'll fulfill orders, and its requirements can change. We help you prepare.
Can you guarantee Walmart approves us?
No. Walmart makes every approval decision. What we can do is help you apply with complete, accurate information, and a catalog and fulfillment plan that are ready to go.
Do our products need UPCs?
Most items need a product ID, usually a GTIN such as a UPC. Walmart checks these IDs, so they need to be genuine and match the product. Some products can qualify for an exemption, and we'll help you check yours.
What is Walmart Fulfillment Services?
WFS is Walmart's own fulfillment program. You send inventory to Walmart's fulfillment centers, and Walmart stores, packs and ships those orders and handles their returns, for a fee.
Can we sell on Walmart and Amazon at the same time?
Yes, many sellers do. We can keep listings and inventory in sync across your channels. Walmart watches pricing, so it helps to keep your prices consistent with the other places you sell.
Do you manage Walmart ads?
Yes. We set up and manage sponsored ads through Walmart Connect for the items most likely to sell, with budgets you approve and reports you can follow.
How much does it cost?
It depends on your catalog and how much you want us to run, so the plan explains the cost before work starts. The free grade gives an instant estimate for improving your brand's website.
Shopify, Amazon, TikTok Shop and Walmart Marketplace are trademarks of their owners. Kinvra AI is an independent agency and isn't affiliated with or endorsed by them. Approval to sell on Walmart Marketplace is up to Walmart.
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