Real estate
Answer every lead while it's still warm.
Buyers and sellers reach out at night, on weekends and while you're at a showing. We make sure they hear back right away, book a time and keep hearing from you until they're ready.
The whole journey
From first inquiry to the next referral.
Leads rarely go cold all at once. They cool off a little at every step nobody gets to.
Inquiry
A helpful reply to website, portal and ad leads right away, day or night.
Showing
Showing requests booked into your calendar, with confirmations and reminders.
Listing
Fast listing pages with great photos, key details and a clear way to ask or book.
Nurture
Email and text follow-up for buyers and sellers who aren't ready yet.
Past client
Home anniversaries, check-ins and review requests that keep you top of mind.
- 8:47 PMCustomer: Hi, is the 3-bedroom on Maple Street still available? Could we see it this weekend?
- AI assistant: Hi! It's still available. I can set up a showing with Dana. Saturday at 11 AM or Sunday at 2 PM are open. Do either work?
- Customer: Saturday at 11 works.
- AI assistant: You're booked for Saturday at 11. Are you working with an agent yet, and have you spoken with a lender?
- Customer: No agent yet. We're pre-approved.
- AI assistant: Thanks! Dana will see you Saturday, and you'll get a reminder the day before. Text here anytime with questions.
- Showing added to Dana's calendar
Example
A showing request at 8:47 PM.
The buyer is scrolling listings on the couch. Your agent is at dinner. The buyer still gets a time on the calendar, and your agent gets a summary.
- Replies from your listing details, never guesses
- Books showings from your agents' calendars
- Asks the questions your agents would ask, then hands off
Listing pages
Listings that sell the home on a phone.
Buyers browse on their phones. Every listing page loads fast, shows the photos well and makes it one tap to ask a question or book a showing.
- Big, fast photo galleries with key details up top
- Book-a-showing and ask-a-question buttons on every listing
- Listing search from your MLS feed, where your MLS allows it
Nurture
Stay in touch without a spreadsheet.
Plenty of buyers and sellers aren't ready the day they reach out. Follow-up keeps going until they are, and past clients hear from you on the dates that matter.
- Email and text follow-up for people who opted in
- New-listing alerts matched to what they asked for
- Home anniversaries, check-ins and review requests
Fair housing
Helpful, and careful about fair housing.
Fair housing rules apply to your website, your ads and automated replies too. We build with that in mind, and your broker has the final say.
Facts about the home
Replies and listing copy describe the property and its features, not the kind of person it's “perfect for.”
Neighborhood questions, sourced
Questions about schools, safety or who lives nearby are pointed to independent public sources and your agents, not answered with opinions.
Ads inside the housing rules
Google and Meta limit targeting for housing ads, including by age, gender and ZIP code. We set campaigns up within those limits.
This isn't legal advice. Fair housing and real estate advertising rules also vary by state and locality, so your broker or attorney should review scripts, ads and listing copy before they go live.
Checklist
What a great real estate website needs.
Instant replies to every lead
Website, portal and ad leads answered right away, not the next morning.
Search that works on a phone
Listing search from your MLS feed where allowed, with filters and saved searches.
Showing requests in two taps
A book-a-showing button on every listing, connected to your calendar.
A home value request
A simple form for sellers wondering what their home is worth, routed to the right agent.
Agent and team pages
Real bios, the areas each agent covers, reviews and a direct way to reach them.
Neighborhood pages with facts
Parks, commutes, amenities and market updates, written with fair housing in mind.
Brokerage and license details
Your brokerage name, license information and the equal housing notice where they're required.
Photos that load fast
Big and beautiful, but compressed so listing pages still load quickly on cellular.
Questions
What agents and brokers ask us.
Can the AI respond to leads from listing portals?
Often, yes. Many portals send leads by email or into your CRM, and we connect to those where they allow it. We confirm what connects before any work starts.
Will it talk to buyers the way an agent would?
It answers from your listing details and rules, books showings and asks the questions you'd ask. It doesn't negotiate, give opinions on price, or describe who lives in a neighborhood. Those conversations go to your agents.
Does this make us fair housing compliant?
We build with fair housing in mind: property-focused copy, careful replies and ads set up inside the platforms' housing rules. But we aren't lawyers and this isn't legal advice. Your broker or attorney should review scripts, ads and listing copy before launch.
Can you show our listings on our website?
Yes, usually through an IDX listing feed where your MLS and brokerage allow it. Your own listings can also get dedicated pages that are easy to share.
How do past-client touchpoints work?
Past clients who agreed to hear from you get a note on their home anniversary, an occasional market update and a review request, on a schedule you choose. You can edit every message.
I'm a solo agent. Is this worth it?
Solo agents feel slow replies the most, because nobody covers the phone while you're at a showing. We usually start with instant lead response and showing booking, then add more when it pays off.
Related
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